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Friday, May 7, 2010
Financial Investments and Stock Market Tips from Jim Cramer
Free Trading Vanguard's Shotguns
Vanguard just waived commissions for account holders who trade its ETFs. Jack Boyle must be apoplectic.


After waiving internal expenses on its money market funds, Vanguard announced today it's also waiving commissions for Vanguard Brokerage account holders who trade Vanguard exchange-traded funds. Commission-free trading has become the latest battleground in the ETF marketplace, and after Charles Schwab and Fidelity upped the ante with their own commission-free programs, Vanguard stepped in.
Of course, Vanguard didn't do this without some marketing help. You may recall the kafuffle a couple of months ago around the offer of "100 free trades" to certain high-net-worth Vanguard Brokerage clients. At the time I told you (see page 4 of the April 2010 newsletter) that, according to a source, Vanguard was testing the waters to determine whether this would increase both trading and adoption of its ETFs, or ETFs in general.
Bingo! Turns out rich folks like a deal just like everyone else. So Vanguard has, in essence, labeled its ETFs with a big fat "FREE TRADES."
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This is a great deal for those with Vanguard Brokerage accounts--and for Vanguard. They will continue to gather assets at a rapid clip, and once an investor gets a taste of "free" trades they will almost certainly be loath to abandon ship.
Meanwhile one thing that has not been reported is that this freebie should not be seen as a license to day-trade. Vanguard told me that if someone makes more than 25 trades in a given ETF over a one-year period they reserve the right to block the investor from trading in that ETF again for 60 days. Will there be an automatic shutdown? No. But again, Vanguard is "reserving the right" to block additional trades if you hit the 25-plus mark.
Jack Bogle, Vanguard founder and ETF critic, must be apoplectic at the thought of "his" Vanguard offering free trading with what he's termed "priceless shotguns." Here is his quote on the topic from a an October 2000 article in the Philadelphia Inquirer: "The problem with [ETFs] is that they're like an absolutely beautiful, priceless shotgun: beautifully designed, beautifully built in every way, with perfect sighting and all the things you want. That shotgun can be used for hunting and be successful. It can be used, I suppose, for self-defense and be successful. It can be used for murder and be successful." Bogle said, "The problem with the SPDR is that it is used about 99% of the time for what I would call murder--or suicide--by rapid trading."